Tanzania Sustainable Digital Marketing Tourism Industry Performance Management Opportunities and Challenges in Developing the Tourism Industry and Youth Entrepreneurship and Creativity

Judul: Tanzania Sustainable Digital Marketing Tourism Industry Performance Management Opportunities and Challenges in Developing the Tourism Industry and Youth Entrepreneurship and Creativity
Penulis: Dr. Benny Prakarsa Yustianto, S.H., S.Pd., M.A., M.Th/Phil., M.M.; Dr. Ditrick Dismas Mtuka, MAELT
Penerbit: Arta Media Nusantara
Sinopsis: uthored collaboratively by “Ditrick Dismas Mtuka and Benny Prakarsa”, this book examines the transformative A role of digital marketing in advancing sustainable tourism performance and entrepreneurship development in Tanzania, with Arusha City as a central case study. Combining theoretical perspectives, empirical evidence, and contextual insights, the authors analyze how digital marketing tools such as social media, search engine marketing, email marketing, and technological innovation contribute to tourism competitiveness, sustainability, and youth entrepreneurship. Using Structural Equation Modeling (SEM), Logistics Regressions and grounded in the realities of developing economies, the book highlights the moderating roles of government support, tour and travel agencies, and institutional infrastructure. Beyond its academic contribution, this work serves as a practical and strategic guide for policymakers, educators, tourism practitioners, and young entrepreneurs seeking to harness digital transformation 
Cetakan Pertama: Februari 2026